Strikes heavily skewed attendance for some men’s and coed trade shows in Paris this month, while others hardly noticed an impact, as enthusiastic buyers welcomed the beginning of a new, sustainable fashion cycle driven by higher quality.
Forced to further tighten already packed schedules due to blockages in public transportation and street traffic, buyers shortened visits and cut certain venues, as they made the Paris trade show rounds.
Tranoï’s Bourse location was hit particularly hard when the roads in the district were cordoned off for protests during a significant portion of the show, held Jan. 17 to 19, while the smaller, Tranoï Richelieu venue hosting London Showrooms, Jan. 16 to 21, enjoyed stronger attendance.
“Buyers told me they couldn’t come because of traffic issues, and every day we had real problems for people trying to get to the salon,” said Tranoï director Boris Provost.
“So we have to see whether the strikes calm down, and how the [next] fashion week goes. But I am aware that there is not enough return on investment in regard to our customers and brands for this edition. And I need to reevaluate the format of Tranoï [Bourse] for the next edition,” he said. By contrast, “Tranoï Richelieu was
Forced to further tighten already packed schedules due to blockages in public transportation and street traffic, buyers shortened visits and cut certain venues, as they made the Paris trade show rounds.
Tranoï’s Bourse location was hit particularly hard when the roads in the district were cordoned off for protests during a significant portion of the show, held Jan. 17 to 19, while the smaller, Tranoï Richelieu venue hosting London Showrooms, Jan. 16 to 21, enjoyed stronger attendance.
“Buyers told me they couldn’t come because of traffic issues, and every day we had real problems for people trying to get to the salon,” said Tranoï director Boris Provost.
“So we have to see whether the strikes calm down, and how the [next] fashion week goes. But I am aware that there is not enough return on investment in regard to our customers and brands for this edition. And I need to reevaluate the format of Tranoï [Bourse] for the next edition,” he said. By contrast, “Tranoï Richelieu was
Follow WWD on Twitter or become a fan on Facebook.