LONDON — Galvan is expanding beyond eveningwear.
The London-based label, which built a following around its vision for modern, sleek occasion wear, is now adding resortwear to its repertoire. The idea was to offer customers a chance to wear Galvan beyond formal occasions and the brand’s founders’ own desire to dress up on vacation.
“Especially now with Instagram culture, people want to dress up on holiday and look beautiful and go out for date night with their husbands. But they are not dressing up in the way that they would for a wedding or even in a more urban environment in the winter. That is really where the idea came from and then we developed from there,” said the brand’s chief executive officer Katherine Holmgren, who founded the label alongside Anna-Christin Haas, Sola Harrison and Carolyn Franks. “Every time that we have added an extension or new line, it has felt like something that we personally felt was missing in the market and in our own lives. That was definitely the case with bridal, which we added on when we were getting married and suddenly realized that there weren’t that many options besides wedding dresses.”
The new range, dubbed “Escape,” echoes the brand’s flair
The London-based label, which built a following around its vision for modern, sleek occasion wear, is now adding resortwear to its repertoire. The idea was to offer customers a chance to wear Galvan beyond formal occasions and the brand’s founders’ own desire to dress up on vacation.
“Especially now with Instagram culture, people want to dress up on holiday and look beautiful and go out for date night with their husbands. But they are not dressing up in the way that they would for a wedding or even in a more urban environment in the winter. That is really where the idea came from and then we developed from there,” said the brand’s chief executive officer Katherine Holmgren, who founded the label alongside Anna-Christin Haas, Sola Harrison and Carolyn Franks. “Every time that we have added an extension or new line, it has felt like something that we personally felt was missing in the market and in our own lives. That was definitely the case with bridal, which we added on when we were getting married and suddenly realized that there weren’t that many options besides wedding dresses.”
The new range, dubbed “Escape,” echoes the brand’s flair