American Dream to Lean Into Retail

Will the shrieks from The Shredder, the world’s longest and tallest spinning roller coaster, and squeals from the Nickelodeon Skyline Scream, the world’s tallest indoor spinning drop tower, give way to the sounds of ca-ching, as retailers at American Dream, the 3.3 million-square-foot entertainment and shopping center in East Rutherford, N.J., are unveiled in March?
With the property just partially open, and only three out of 17 attractions operating, developer Triple Five Group said traffic and ticket sales are exceeding the company’s plan.
Retail space at the center is 85 to 90 percent leased. “We’ve moved on from Barneys. There are a number of tenants fighting and actually outbidding each other,” American Dream chief executive officer Don Ghermezian said, declining to be more specific. “We’ll have an announcement in early February.”
Barneys New York signed lease a for a 50,000-square-foot two-level flagship and Freds at Barneys restaurant, prior to its bankruptcy filing.
If the performance of It’s Sugar is any indication, other retailers could see robust sales. With only half of It’s Sugar’s space open, the store is doing triple the volume of its top-ranking locations. “They’re talking about expanding beyond 22,000 square feet to almost 35,000 square feet,” said Ghermezian, who is also president

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