Dressbarn Will Live Online

Although all Dressbarn stores will be shuttered by year-end, the web site will continue to operate.
“With 57 years of history, fashion and stories to celebrate, we are thrilled to announce that dressbarn.com is here to stay,” Alex Mehr, president, and Maya Burkenroad, chief operating officer, told shoppers via a joint e-mail.
The executives said a new site is being launched in January. “You’ll find that shopping your favorites will be easier and more convenient than ever before along with top-notch customer service and style at the touch of your fingers,” the executives wrote.
Last week, Dressbarn’s parent company, Ascena Retail Group, said the wind-down of the Dressbarn store chain was on track with the liquidation expected to be completed this month. At the end of its fiscal first quarter, which ended Nov. 2, there were 544 Dressbarn stores left.
Ascena, the parent company of Loft, Ann Taylor, Lane Bryant, Cacique, Justice, Lou & Grey and Dressbarn, has shown some progress in its turnaround. The company, which has a total of 3,445 stores, reported net income from continuing operations of $32 million, or 16 cents per diluted share, in its fiscal first quarter ended Nov. 2. That compared with a net loss of $24

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