IN THE HOOD: The hoodie is as much a clothing staple as it is a divisive cultural symbol and streetwear icon favored by youth subcultures and Silicon Valley entrepreneurs alike. Now, it’s getting its own exhibition at the Het Nieuwe Instituut in Rotterdam, which opens on Dec. 1.
The Hoodie, which runs until April 2020, traces the garment’s history, starting with its role in 1930s workwear. A selection of designers including Rick Owens, Off-White and Vetements, and makers such as Bogomir Doringer and Campbell Addy will have hoodies on display.
Depending on who’s wearing it, the hoodie can be an indicator of profession, personality and values. More so than any other garment – except, maybe, jeans – the hoodie sits at the intersection of gender, ethnicity, age, and geography. Sometimes, it can even be a provocation.
“Today, we don’t associate black leather jackets with the outsider, they’ve been normalized, evoking a specific class and market. Hoodies, however, are touted as a trend – while also being demonized,” said Lou Stoppard, curator of the exhibition.
The exhibition aims to challenge viewers on who wears the hoodie, and what it represents. Digital footage, social media posts, and the garment itself are used to explore the role of
The Hoodie, which runs until April 2020, traces the garment’s history, starting with its role in 1930s workwear. A selection of designers including Rick Owens, Off-White and Vetements, and makers such as Bogomir Doringer and Campbell Addy will have hoodies on display.
Depending on who’s wearing it, the hoodie can be an indicator of profession, personality and values. More so than any other garment – except, maybe, jeans – the hoodie sits at the intersection of gender, ethnicity, age, and geography. Sometimes, it can even be a provocation.
“Today, we don’t associate black leather jackets with the outsider, they’ve been normalized, evoking a specific class and market. Hoodies, however, are touted as a trend – while also being demonized,” said Lou Stoppard, curator of the exhibition.
The exhibition aims to challenge viewers on who wears the hoodie, and what it represents. Digital footage, social media posts, and the garment itself are used to explore the role of