Nike has finalized a deal to sell the Hurley brand to Bluestar Alliance LLC.
The $36.4 billion juggernaut Nike did not release terms of the deal, nor did representatives from Bluestar Alliance. The agreement is expected to be wrapped up in December. Surfers were the first to embrace the Hurley brand which was started in Southern California.
Nike acquired Hurley in 2002, when the then-Costa Mesa-based company generated annual sales of $70 million. Buying the brand started by surfing industry authority Bob Hurley gave Nike automatic credence into the surf, skateboard and snowboard category, which was new terrain for Nike at that time. With the mammoth support of Nike, Hurley broadened its reach beyond its SoCal roots to appeal to more international shoppers. Hurley stepped down as chief executive company from his namesake brand in 2015.
Started in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance has a portfolio of consumer brands including Bebe, Tahari, Kensie, Limited Too, Brookstone, Nanette Lepore, Catherine Malandrino, Joan Vass, English Laundry and others representing a range of categories, price points and distribution. Bluestar specializes in licensing, branding and marketing consumer brand companies through retailers, brand licensing manufacturers and a network of media and strategic partners. Since
The $36.4 billion juggernaut Nike did not release terms of the deal, nor did representatives from Bluestar Alliance. The agreement is expected to be wrapped up in December. Surfers were the first to embrace the Hurley brand which was started in Southern California.
Nike acquired Hurley in 2002, when the then-Costa Mesa-based company generated annual sales of $70 million. Buying the brand started by surfing industry authority Bob Hurley gave Nike automatic credence into the surf, skateboard and snowboard category, which was new terrain for Nike at that time. With the mammoth support of Nike, Hurley broadened its reach beyond its SoCal roots to appeal to more international shoppers. Hurley stepped down as chief executive company from his namesake brand in 2015.
Started in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance has a portfolio of consumer brands including Bebe, Tahari, Kensie, Limited Too, Brookstone, Nanette Lepore, Catherine Malandrino, Joan Vass, English Laundry and others representing a range of categories, price points and distribution. Bluestar specializes in licensing, branding and marketing consumer brand companies through retailers, brand licensing manufacturers and a network of media and strategic partners. Since