Thinking about using the coronavirus as an angle to push shoppers to buy your beauty products or natural hand sanitizer? What about repositioning apparel as “WFH style” or insisting there’s no better time to invest in luxury pajamas or blasting out images of Chrissy Teigen in self-quarantine, just to make sure everyone knows what brand […]
Many of the world’s fashion designers and brands have had to halt everyday operations due to the coronavirus pandemic — but now, several firms are reallocating resources to fight the virus’ spread. As COVID-19 cases have sharply increased, affecting 341,500 people and causing 15,187 deaths globally as of March 23, so too has the need […]
In addition to growing concerns about supply chain disruptions and uncertainty of workforce protocol, brands and retailers must consider the consumer. Is it possible to deliver sincere messaging and connect with consumers in a time of uncertainty and disruption without selling a product? Stores are continuing to close across the globe, though because of social […]
Giorgio Armani on Saturday took a full page ad in more than 60 newspapers in Italy, writing a letter to all of the healthcare providers strenuously fighting the coronavirus outbreak. The list includes major dailies from Corriere della Sera, La Repubblica, La Stampa, Il Giornale and Il Sole 24 Ore to sports newspapers such as […]
GET TO WORK: Christian Siriano is calling on other fashion designers to join his efforts to sew masks for hospital workers in the fight against the coronavirus. After tweeting to New York Gov. Andrew Cuomo on Friday asking how he could get masks to New York City hospitals, Cuomo’s team responded immediately to help coordinate […]
Fashion and beauty brands are the latest to launch initiatives to combat the coronavirus pandemic. Indie and established names are making donations or raising funds for various organizations that are fighting the impact of COVID-19 on local and national communities. Several brands, including beauty brands Farmacy and Grande Cosmetics, as well as contemporary fashion label […]
CONFIRMATION NEWS: While the coronavirus emergency has caused most events to be postponed or canceled, on Friday, White’s organizing body confirmed its sustainability event WSM will be held in Milan during Men’s Fashion Week, slated for June 20 to 24, and the next edition of White, scheduled for Sept. 24 to 27, “representing a fundamental […]
Due to coronavirus, what was once at the top of the proverbial “to-do” list has made its way down to the bottom: travel. The American Hotel and Lodging Association, the nation’s largest trade association for the hotel industry, has projected a 3.9 million job loss for the industry with the current pace of occupancy decline […]
The 2020 Cannes Film Festival is the latest to be canceled due to the coronavirus pandemic. Festival organizers revealed the news in a statement today, stating the festival will not be held from May 12 to 23. Organizers are instead considering several options on how to go forward with the Cannes Film Festival, one option […]
Celebrities are making donations to fight the coronavirus. Several high-profile names, including Blake Lively, Ryan Reynolds, Lady Gaga and Justin Bieber, among others, are taking to social media to reveal their donations to various local and national charities, such as Feeding America or No Kid Hungry, which work to provide food for children and low-income […]