Month: March 2020

Coronavirus Effects on Retail Discounts

As physical stores close around the world, disruption has occurred in the natural economic cycle creating uncertainty for retailers. Consumers have turned attention to online shopping, though continue to show fear in spending. To track online trends, Refintiv has partnered with StyleSage Co. to analyze retailers, brands, online trends, and products from across the globe. […]

Read more

The Met Postpones ‘About Time’ Exhibition Until Late October, Met Gala Still Undecided

ALL IN DUE TIME: Like legions of companies, museums and cultural institutions around the globe, initial temporary closings triggered by the pandemic, the Metropolitan Museum of Art will keep its doors closed to the public until July 1. That shuttering has also pushed back the calendar for the opening of its Costume Institute’s “About Time: […]

Read more

Shawn Stussy’s Graphics Dominate Dior Pre-Fall Men’s Ads

SURF’S UP: Shawn Stussy’s psychedelic artwork for Dior has pervaded every aspect of the French fashion house’s pre-fall men’s collection — down to its advertising campaign. His loopy, embellished lettering appeared as a print on shirts, sweaters and bob hats, and featured as the backdrop for the catwalk show held in Miami last December. Now, […]

Read more

Marketing in the Age of Coronavirus: The Dos and (Many) Don’ts

Thinking about using the coronavirus as an angle to push shoppers to buy your beauty products or natural hand sanitizer? What about repositioning apparel as “WFH style” or insisting there’s no better time to invest in luxury pajamas or blasting out images of Chrissy Teigen in self-quarantine, just to make sure everyone knows what brand […]

Read more

Fashion Fights Coronavirus: Designers Create Masks, Hospital Gowns and More to Fight Pandemic

Many of the world’s fashion designers and brands have had to halt everyday operations due to the coronavirus pandemic — but now, several firms are reallocating resources to fight the virus’ spread. As COVID-19 cases have sharply increased, affecting 341,500 people and causing 15,187 deaths globally as of March 23, so too has the need […]

Read more

Giorgio Armani Reaches Out to Healthcare Providers

Giorgio Armani on Saturday took a full page ad in more than 60 newspapers in Italy, writing a letter to all of the healthcare providers strenuously fighting the coronavirus outbreak. The list includes major dailies from Corriere della Sera, La Repubblica, La Stampa, Il Giornale and Il Sole 24 Ore to sports newspapers such as […]

Read more

Coronavirus From a PR Perspective

In addition to growing concerns about supply chain disruptions and uncertainty of workforce protocol, brands and retailers must consider the consumer. Is it possible to deliver sincere messaging and connect with consumers in a time of uncertainty and disruption without selling a product? Stores are continuing to close across the globe, though because of social […]

Read more

How Fashion and Beauty Brands Are Donating to Fight the Coronavirus Pandemic

Fashion and beauty brands are the latest to launch initiatives to combat the coronavirus pandemic. Indie and established names are making donations or raising funds for various organizations that are fighting the impact of COVID-19 on local and national communities. Several brands, including beauty brands Farmacy and Grande Cosmetics, as well as contemporary fashion label […]

Read more

Christian Siriano Encourages Fashion Designers to Pitch in Designing Masks for Hospital Workers

GET TO WORK: Christian Siriano is calling on other fashion designers to join his efforts to sew masks for hospital workers in the fight against the coronavirus. After tweeting to New York Gov. Andrew Cuomo on Friday asking how he could get masks to New York City hospitals, Cuomo’s team responded immediately to help coordinate […]

Read more

WSM, White Confirm Show Dates

CONFIRMATION NEWS: While the coronavirus emergency has caused most events to be postponed or canceled, on Friday, White’s organizing body confirmed its sustainability event WSM will be held in Milan during Men’s Fashion Week, slated for June 20 to 24, and the next edition of White, scheduled for Sept. 24 to 27, “representing a fundamental […]

Read more